What a churn audit actually finds (and why it's rarely what you expect)
Most teams know their churn rate. Far fewer know where it comes from. Here's what a churn audit actually looks at, and the surprises it usually turns up.
Topic
Revenue Operations
The systems, data and handoffs that connect sales, onboarding and customer success.
About Revenue Operations
Revenue operations connects the systems, data and processes behind sales, onboarding and customer success. When it works, every customer has a clear owner and nothing falls through the gaps.
These posts cover the handoffs where revenue usually leaks, from closed-won to renewal, and how to set up your data and processes so the whole customer journey holds together.
2 posts on Revenue Operations
The handoff problem: why customers drift between closed-won and renewal
The customer told sales why they bought. Then told onboarding. Then told their CSM. Then their new CSM. Every handoff after closed-won leaks context, and eventually it leaks revenue.
