For SaaS founders at £1–5M ARR

Every account, managed.

Starla watches every customer, reaches out before they drift, and saves the revenue you'd never have noticed leaving.

Spots risk
Reaches out
Retains & upsells

Get my free churn audit See how it works →

No credit card required · 2-minute setup

Works with Stripe · HubSpot · Intercom · Salesforce

Two colleagues reviewing account numbers on a tablet

Your BrandWhatsApp · Business account

Hi Jess, noticed your team's been a bit quieter lately. Anything getting in the way?

Honestly, the client approval flow is too fiddly. We've gone back to email.

That's fixable. Want me to switch on one-click approvals for your team?

Account saved£5,880 / yr · Example

Stripe
HubSpot
Intercom
PostHog
Mixpanel
Zendesk
Paddle
Salesforce

Plugs into the tools you already use. Billing, usage and CRM, connected once.

The problem

Your churn isn't sudden.
You just didn't see it coming.

You look after your biggest customers. Everyone else gets automated emails. So when a £40-a-month account starts drifting, nobody notices, and nobody asks why, until the cancellation lands.

Why small accounts leave

Empty office chairs, like customers who quietly stopped using the product

0people watching

The drift is invisible. Logins drop, seats go quiet, a payment fails. It's all in your data. Nobody's looking.

1last click

Your tools stop short. Health scores wait for a human. Cancel flows only show up at the very end.

Founder interviewing a candidate for a customer success role

£45ka year

Hiring doesn't add up. An account manager for £40-a-month customers? Your finance team would like a word.

Daily, 06:00

1,284accounts

Watched every day

The core: always-on monitoring

Starla watches every account. Every day.

Think of it as an account manager with a thousand pairs of eyes and zero holiday days. Every login, seat, payment and support ticket, across your whole customer base.

Watches every account

Logins, feature use, active seats, payments, plan and support tickets. Not a sample: all of them.

Daily health score

Catches slow drift, and the silence that no single event would ever flag.

Real-time triggers

A failed payment, a seat limit hit, a cancellation request. Starla is on it now, not next quarter.

Spots risk weeks early

Weeks before renewal, not at the cancel click. And it spots the accounts ready to grow.

How it works

Four steps, for every single account

1. Watch
every account

Team reviewing an account health dashboard

Rescores every account daily and reacts to live triggers.

2. Talk
to the customer

Customer reading a message on their phone

Reaches the account admin first, in your name, and has a real conversation.

3. Act
on your rules

Fixes the issue, or makes an offer you've pre-approved: a pause, a better plan, a discount.

4. Log
it in your CRM

Updating customer records in the CRM on a laptop

Writes every conversation and outcome into HubSpot or Salesforce.

Proactive, two-way conversations

Reaches out first. On the channel
they actually use.

In-app panel

A friendly note the next time they log in: "Looks like your team's been quieter lately. Anything we can help with?"

Personal email

A short note sent from your domain, in your voice. Replies come straight back to Starla.

Customer replying to a message on her phone

WhatsApp messages

Where your customers actually reply. Always with their consent.

Phone calls

Offered, never ambushed: "Want me to give you a quick call to sort this?" Their call, literally.

Two colleagues picking up a conversation together

Human handover

Anything bigger goes to your team, with the full conversation attached. No starting from scratch.

Reviewing a logged customer conversation in the CRM

Logged in your CRM

Every message, health score and outcome lands in HubSpot or Salesforce, where you already look.

Account saved
£5,880 / yr
Reason: approval workflow

How a save actually happens

Meet Jess. She was about to leave.

Jess runs a 12-person design agency at £49 a seat. Logins dropped 60% in three weeks. Nobody at the vendor noticed. Starla did.

Hi Jess, looks like your team's been using us less lately. Anything we can help with?

Starla

In-app, the next time Jess logged in

Honestly? The client approval process is too fiddly, so we've gone back to email.

Jess

Owner, 12-person design agency

That's fixable. Here's a two-click approval setup. And your next month is on us at half price while the team settles back in.

Starla

An offer inside the limits you set

Oh, that's much better. We'll give it another go.

Jess

Logged in your CRM: account saved

Recovered-revenue dashboard

See what was saved. In pounds.

Your control room: who's at risk, what Starla said, what it offered and what it kept. No spreadsheets. No guessing.

See a sample report

This month

Example data

Revenue saved£18,420

Accounts saved31

Expansion£6,200

Waiting for a human4

Revenue saved by week (£k)

Why they were leaving

Missing feature or setup12
Price9
Team not onboarded6
Failed payment4

FAQs

Questions founders ask

Will an AI talking to my customers damage my brand?

Starla speaks in your brand's voice, follows your rules, and you approve the tone before anything goes out. Most customers are simply relieved someone asked.

Will it spam my customers?

No. You set contact limits, and Starla backs off when someone isn't interested. One good conversation beats ten drip emails.

Do customers know they're talking to an AI?

Yes. Starla is upfront about being an AI assistant working for your team, and a human is always one message away.

What can it offer without my approval?

Only what you've pre-approved: pauses, plan changes and discounts within a range you set. Anything bigger goes to a human.

What data do you access, and where is it stored?

Billing, usage and CRM data, read-only by default. We keep scores and conversation logs, not your raw data, hosted in the UK and EU under a DPA.

How long does setup take, and do I need a developer?

Connecting Stripe for the free audit takes minutes. Full setup is live within a week, with about an hour of developer time for the in-app snippet.

What happens when a customer needs a human?

Starla hands over with the full context logged in your CRM, so your team picks up mid-conversation, not from scratch.

How is it different from my lifecycle emails?

Lifecycle emails are one-way and run on a calendar. Starla is triggered by behaviour, talks both ways, and can actually fix things.

See what
you're losing.

Connect Stripe read-only and get a free churn audit: the revenue that quietly left last quarter, and the accounts at risk right now.