Research-backed writing on inbound sales, the AI changing it, and keeping the customers your team works so hard to win.
A buyer fills in your demo form, then waits. And waits. The research on speed to lead is over a decade old, and most teams still haven't acted on it. Here's why, and what AI changes.
Most of your website visitors leave without saying a word. AI chat and voice agents give them a way to ask, right then, without booking a call. Done well, they're your best inbound rep.
Most B2B buyers would rather not talk to a salesperson, and they've usually picked a favourite before they do. That's not the end of inbound sales. It's a change in where sales happens.
If AI answers the form, qualifies the lead and books the meeting, what's left for the inbound rep? Quite a lot, actually. But it's a different job, and it needs different skills.
The buyer told marketing what they needed. Then told sales. Then told onboarding. Then told support. Every handoff in the inbound journey leaks context, and eventually it leaks revenue.
Forms are too long, lead scores are guesses and discovery calls repeat questions buyers already answered. Conversational qualification fixes the experience for buyers and the data for sales.
The AI SDR has arrived, and inbound teams are quietly redrawing the org chart. Here's a practical way to divide the work so the robots do the robot jobs and your people do the selling.
Connect Stripe read-only and get a free churn audit: the revenue that quietly left last quarter, and the accounts at risk right now.
The AI account manager for SaaS. It watches every customer, talks to the ones drifting away, and keeps them.
