OUR VALUE PROPOSITION
Starla is a Compliance AI Solution for Brand & Advertising Assets
71% of organisations now use AI in marketing and sales (McKinsey, 2025). Creative output has accelerated, but the average Advertising approval still takes eight days and multiple rounds of review. Manual reviews create bottlenecks, delay launches, and frustrate teams.
Starla embeds intelligent compliance directly into your creative workflows, analysing every asset, from copy to packaging, in seconds.
01
10x Faster Advertising Sign Off
Approval cycles cut from 3 days to 1 hour. Companies like Diageo have moved from multi-day sign-off loops to near-real-time approvals with AI-assisted compliance across multiple brands.
WHY STARLA
Streamline Your Advertising Sign Off from Days to Hours
Starla is the AI compliance co-pilot that cuts Advertising approval from days to hours, reduces legal risk, and ensures every asset meets your brand and regulatory standards - without slowing creativity.
02
Brand Reputation Protection
95% AI accuracy vs. human compliance experts. Starla delivers defensible, expert-level accuracy, giving you creative confidence without slowing down time to marketing.
03
Smarter, More Consistant Marketing
Starla helps ensure that your advertising creative is consistent across your portfolio of brands and the diverse global markets you operate in.
Compliance AI Learning Center
![What Should Be in Your Brand’s Global Compliance Rulebook? [A Practical Guide]](https://static.wixstatic.com/media/11062b_fe3bf3e56ed94c1094e298cf4ff0f4aa~mv2.jpg/v1/fill/w_1332,h_1000,fp_0.50_0.50,q_30,blur_30,enc_avif,quality_auto/11062b_fe3bf3e56ed94c1094e298cf4ff0f4aa~mv2.jpg)
![What Should Be in Your Brand’s Global Compliance Rulebook? [A Practical Guide]](https://static.wixstatic.com/media/11062b_fe3bf3e56ed94c1094e298cf4ff0f4aa~mv2.jpg/v1/fill/w_1220,h_916,fp_0.50_0.50,q_90,enc_avif,quality_auto/11062b_fe3bf3e56ed94c1094e298cf4ff0f4aa~mv2.jpg)
Scan your Creative against Globally Recognised Advertising Standards and your own Brand Guidelines in seconds
Starla leverages AI to compare your advertising creative against industry and brand guidelines, generating detailed Compliance Reports.
Meta Advertising Standards
Starla checks your creative against the Meta Advertising Standards - which are a set of policies that Brands on Facebook, Instagram, and other Meta properties.
UK Advertising Standards Association
Starla has been trained on the ASA Code, including historical rulings and annotated data - to accurately interpret and apply advertising rules to your creative. The tool scans ad copy and creative assets in around 1 minute to check for non-compliance, ensuring consistent application of the rules.
UK Committees of Advertising Practice
Starla’s AI-powered analysis automates the complex process of cross-referencing brand advertising against the extensive CAP Code (UK Code of Non-broadcast Advertising and Direct & Promotional Marketing), ensuring high compliance at scale. By flagging potential breaches related to misleading claims, social responsibility, or product substantiation before publication, Starla can reduce the risk of ASA investigation, ad bans, and reputational damage.
The Portman Group
The Portman Group is the social responsibility body and regulator for alcohol labelling, packaging and promotion in the UK. Founded in 1989, it has over 170 code signatories from producers, retailers and membership bodies and it is funded by 21 industry leading member companies. Starla has been trained on the Portman Group guidelines.
Advertsing Sign Off Time
From 3 Days to 1 Hour
Driving Faster Time to Market for Advertising Campaigns
Asset Review Time
From 5-10 minutes to 30 Seconds
Brand Reputation Protection
Vs. Subject-Matter Experts
95% Accuracy vs. In-House Experts
Driving Consistency across Markets and Agencies
Featured Work
We helped a Global Spirits and Alcohol Brand transform their marketing velocity with Compliance AI. By deploying Starla - the AI-powered creative compliance engine - within its Digital Asset Management Platform, this organisation drove positive ROI along these factors:
WHY STARLA
How it Works
Starla is built for modern creative and advertising workflows, combining marketing speed, legal assurance, and brand consistency in one system.
AI Compliance Engine
Starla detects potential brand and compliance issues and issues an easy to share Evaluation Report for every asset.
Meta, ASA, Portman Group, and a Growing List of Standards
A growing set of UK and Global Advertising and Marketing standards.
Your Brand Standards
Starla works with your Brand Rules and Guidelines - including local market variations and Brand specific rules.
Actionable Fixes
Our Evaluation Reports provide recommendations to make compliance fast and easy.
Immutable Audit Trail
Audit Ready reports provide rational for Compliance decisions.
API based Workflow Integration
Starla integrates into popular CMS and content DAM services - meaning your teams can use SSO without the need for training in a new tool.
WHY STARLA
AI Built for Teams That Need Creative Speed
Starla embeds intelligent compliance directly into your creative workflows, analysing every asset, from copy to packaging, in seconds. It bridges the gap between marketing speed and legal certainty.
STARLA FOR
BRAND AND MARKETING
Deliver Campaigns up to 5× Faster. Protect Brand Reputation.
Launch campaigns in hours, not days. Starla automates first-pass compliance checks so brand managers can move at the speed of culture, with full confidence that every asset meets brand standards.
STARLA FOR
RESPONSIBLE MARKETING
Ethical, responsible marketing - everywhere you operate.
One global standard, everywhere you operate.
Starla enforces responsible marketing rules across markets and agencies, delivering measurable ESG and governance proof.
STARLA FOR
IT & MARTECH
Simple Integration, High Scalability, Low TCO.
Compliance that fits in. API-first, secure and zero-code.
Starla integrates with Sitecore, DAMs, CMS tools and existing workflows with no operational disruption.
Compliance that fits in. API-first, secure and zero-code.
STARLA FOR
LEGAL & COMPLIANCE
Audit-ready, fully compliant marketing assets
Every asset is audit-ready.
Starla generates timestamped, rule-linked compliance reports, giving teams defensibility, traceability, and reduced workload.
Helping global brands move faster - without losing control
"As AI accelerates creative production, brand & legal Compliance will become a strategic driver.
Starla combines intelligent automation with enterprise-grade governance so teams can deliver faster, safer, more consistent campaigns."
Ravi Lal, Founder, Starla